KENNESAW, GA. — Deerland Probiotics & Enzymes declared June 29 the start of its new web-site, www.DE111.com, highlighting the benefits of its DE111 probiotic ingredient for pet and human diet.
The probiotic, bacillus subtilis DE111, is a “hardy probiotic” that can supply digestive added benefits for various formats which includes pet treats and food items and beverage formats for human beings, Deerland said. The web site attributes human medical studies on the added benefits of DE111, as perfectly as typical means on the role of probiotics in the entire body.
“Product builders can visit DE111.com to get details on products stability, clinicals, and ideal purposes,” claimed Kristin Wilhoyte, director of advertising and marketing communications at Deerland. “Likewise, buyers who see the emblem on product or service packaging are led to the advantages DE111 features, as very well as the science that supports it.”
According to Deerland, its DE111 probiotic component is gaining traction in the pet nourishment room next its accomplishment in the dietary supplement group. The company’s new website states DE111 can be applied in nutritional supplement chews, tablets and capsules, chilly-extruded treats, treat chews, refrigerated pet meals formulas, shelf-stable moist food items and dry kibble formats.
“Consumers want to know the tale driving the product—the ingredients, how they get the job done, and the science driving them,” Wilhoyte said. “So, we’ve produced a website that presents details about DE111, its benefits, and scientific guidance to our companions and their conclusion shoppers.”
As pet treats craze toward a lot more useful formulas, lots of companies are turning to branded components to supply trustworthy purposeful support in their personal products and solutions. Market pointed out at the Nationwide Animal Complement Council’s (NASC) Once-a-year Meeting that 37% of pet complement shoppers request out branded ingredients on products labels.
“Pet moms and dads, specially pet supplement purchasers, worth human-quality excellent for their animals,” Wilhoyte included. “As a probiotic component that gives rewards for each pets and folks, DE111 delivers crossover enchantment and high quality that equally manufacturers and their clients worth.”
Deerland Probiotics & Enzymes develops probiotic, prebiotic and enzyme component methods to benefit microbial well being in animals and human beings. The company’s elements are applicable in a large array of solutions, from sporting activities diet to nutritional nutritional supplements, food stuff and beverage and companion animal nutrition.
The corporation is a NASC Desired Supplier.
Stay up to date on the most recent pet food processing market headlines on our News page.