Pet Age lately spoke with Johnni Rodgers, CEO of Soaked Noses Canine Food Organization, to find out a lot more about the model and its mission.
What can make Moist Noses stand out from its level of competition?
Soaked Noses Pure Canine Meals Firm was launched on the premise: If you wouldn’t take in anything, really do not feed it to your doggy. What does that imply? We’re 100 p.c human grade all of the time, no exceptions. Even though some of our competition tout “made with human-quality components,” our “100 percent human grade” assert requires a a lot greater stage of scrutiny. In addition, we work out of our own SQF III facility and, manufacture predominantly natural and non-GMO products and solutions, are very pleased to source 100 per cent of our ingredients within just the U.S.
What can we count on from Damp Noses when it arrives to innovations?
As a organization, innovation is in our DNA. Our founder started off this enterprise in her own kitchen, solving her personal unmet need to have for human grade pet foodstuff and treats for her puppies. My complete intention is to carry that ground breaking spirit forward, ultimately constructing our pipeline to a point that tends to make Damp Noses synonymous with innovation. In the many years to arrive, you’ll see us commence to shut the hole among human food and pet food stuff. We’re by now there from a high-quality viewpoint (100 per cent human grade), but our innovation will consider it a move even more bringing human food items forms and flavors into the mix.
Why is Moist Noses so dedicated to getting a “human grade” producer?
Our mission as a organization is to feed the finest achievable food items to as many puppies as doable. In my opinion, that’s not anything we can achieve without having a organization 100 per cent human grade stance. Feed quality solutions (the substitute to human quality) are not legally acceptable for individuals and let for by-items, chemical compounds, fillers and areas from “4D” meats (animals that are dying, diseased, disabled or deceased). Enough said.
How does Soaked Noses balance the expansion of its co-producing in parallel with its branded enterprise?
Damp Noses Purely natural Pet dog Foods Organization is happy to have two developing owned manufacturers (the Moist Noses flagship manufacturer and Doggy Delirious), as nicely as a prolonged-standing co-production enterprise. To simultaneously generate the expansion of both of those, we have separated them into two distinctive company divisions. Our co-production division, Woof & Wilder, is very pleased to assistance prospects nationwide and our large degree of services can be attributed to its dedicated emphasis.
Immediately after a career in the human foodstuff sector, what drew you to Moist Noses?
Coming from the human facet of CPG and becoming quite very well-versed in human meals macro-tendencies, the prospect for development at Soaked Noses was crystal crystal clear to me. As humanization proliferates, the pet food and address area is mirroring the human food stuff house a lot more and additional. The level of top quality, recipes and major-tier statements individuals are searching for for them selves are the exact as what they are [and will be] hunting at for their animals.
Frankly, there is no far better time to be at a 100 % human-quality, predominantly natural and non-GMO pet foods company. We’re already achieving the level of quality that pet moms and dads will demand from customers and involve from pet foodstuff and address makers in the coming many years. I couldn’t transform down the prospect to accelerate this dynamic, leveraging our top-tier high quality to deliver a pipeline of human-inspired innovation to the category.